Rebranding and Packagin Design for Melkim, a beer from Arequipa, Peru.
Arequipa is home to a range of volcanoes with dozens summits. This abundance adapts itself perfectly for the wide product range Melkim has, where each one of the multicolor volcanos embodies the spirit of a beer style. They accompany a brave hop Lion, the brand logo inspired by the city.
Illustrations by: Ridan Alzamora and Miguel Manrique
website: http://provincia.pe/en/catalog/125/