The idea of 'This Place' stemmed from the concept of organic connection, which was inspired by the CBD cream’s natural ingredients and the process of healing from the outside in. YummyColours developed the name, naming system, and visual identity through this concept. The packaging system further highlights the idea of the inner/outer; each box is a part of the whole, connected by a hand-drawn illustration.
Photos by Aaron Bernstein
website: http://www.yummycolours.com/
