Vince Fraser is an award winning London based digital illustrator whose clients have included British Airways , PC World, Tiger Beer and Toyota. Coming from a background in Interior Design , over the last decade Fraser has specialised in digital illustration ranging from 2d vector work, photo montage, image manipulation and 3d modelling. His working method of combining photographic , typographic, and vector illustration ( the use of geometric forms to represent images in computer graphics )are layered together much like the layers of music and text that are combined in hip-hop music today. Fraser himself agrees with this analogy saying, " In the same way I fuse two different elements together to create something new and unique, hip hop icons like Run DMC did the same revolutionising a new hybrid sub musical genre called rap/ rock with Aerosmith".